SS Trend 2017: 70’s prints

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With inspiration taking from retro almost each collection stood out with individual influences styles and codes specific to brands. However, most of the SS17 collections featured the season’s hottest trend: prints.

The 1970s are one of the most quoted decades  and they continue to influence modern style. Due to the aesthetic of 70’s we have the huge variety of prints this spring-summer season. This period is a great source of inspiration, full of relaxed chic. Thanks to the diversity of fashion in the decade, the ’70s have something for everyone. There are a lot of  rich jacquard floral and paisley printsbright abstract prints, patterns based on the different traditional costumes. Also it is possible to combine all prints together exactly like offered Kenzo in 1972.


Words: Victoria Kolotova

Photo: Pratya Jankong

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