SS Trend 2017: Floral Print

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A floral print is the best way to decorate a spring season. The blossoming romanticism is expressed in airy dresses, flimsy skirts and silk tunics, combining all the main trends of the season. All of this creates the effect of lightness and ease. This season designers are almost obsessed with tons of tiny  flowers which decorated the collections of Tory Burch, Dolce & Gabbana, Michael Kors, Jason Wu and others. New collections are full of contrasting combinations. That makes flowers more expressive and realistic.

Also this season the floral print could be combined with the other popular prints such as ethnic, abstract, check and animal. There are no rules anymore.

Antonio Marras not only mixed gingham check with floral print but added some rose embroideries and raffia flowers on denim outfits. Mirko Fontana and Diego Marques from Au Jour Le Jour went forward and offers to mix the retro-floral print with with sequined skirts sometimes cinched at the waist with Japanese-influenced belts.


Words: Victoria Kolotova

Cover photo: Pratya Jankong

Runway photos: Courtesy of Antonio Marras and Au Jour Le Jour

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