Fashion has always had a way to express opinions and have its voice heard: from photographic prints, to statement slogans, meaningful colours and even particular wardrobe items showcased on the runways that trigger certain subconscious associations. It has always reacted and never stayed silent to political climate and the current situation in the world overall.
Today, overwhelmingly, fashion brands are pushing for optimism, one of the ways they do it with is colour. Yellow has been chosen for a reason, the colour psychology of this hue is “uplifting and illuminating, offering hope, happiness, cheerfulness and fun”, and that’s exactly what we need. Thus it’s time to shed the misconceptions related to yellow clothing and start adding it to your wardrobe. From just a pop of this sunny shade in shoes and accessories to head to toe outfits, street style stars will show you how to master yellow this spring.
by Olga Permyakova
Street Style Photographer: Pratya Jankong