A lot of people are coming to see the latest collections presented on the runway, especially by the well-renowned fashion houses. Among the guests of the show there would be journalists, editors, stylists, bloggers, photographers and clients of the brands. Most of them come not only to preview a new collection but also to support their favourite brand, to pay their respects to a designer.
Now the outfits are the way to tell your story. There is no strict rule to come to the runway show wearing the clothes of this particular brand, but it is a really pleasant tradition to say “I love you” even if your words are expressed in the small details.
Photos: Alina Sepp @alina.sepp