The “more is more” notion in today’s fashion has seen designers tap into various techniques and methods of decorating clothes. One of such methods, close to our childhood, is badges, pins and embroidered patches – make a note: an effective way to cover-up those rips and tears on clothes.
Though the origins of this novelty applications has nothing to do with fashion, it has re-emerged on the fashion scene in 2014, appearing on denim mostly. Started off as an identification tool for uniformed organisations like military, it also got used throughout history by various groups and movements to show belonging: punks, hippies, bikers all used their own insignia on embroidered patches and badges to express their association with a certain “tribe”.
The modern fashion tribe uses those assorted appliqués to do the opposite: everybody wants to stand-out, so pins and badges, carefully selected at flea markets or found online, make for a perfect customisation piece. The quantity may range from just a few unique finds to an entire collection covering the full surface of the garment. The imagination runs wild when you are making that mass-produced jacket your own. This is the way to express and add personality to your wardrobe.
Not into DIY projects? Not a problem, as the designers already covered you on that front: pins, patches and numerous badges are occupying the apparel off-the-rack and the trend has spread far beyond jeans and denim jackets, so make your choice on how you will stand out this summer.
by Olga Permyakova
Photos: Courtesy of the Brands